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Color Printing by Number

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Large inkjet printer working multicolor CMYK on a vinyl banner.

Five years ago, color printing may have seemed out of reach for many small and medium-sized businesses. Color printers were seen as expensive and inefficient. As with all technology, color printers have evolved.

Businesses in every industry have found that in-house color printing is not only cost-effective, documents printed in color attract more attention and carry your brand further. If your organization has an eye for numbers, here are some statistics to keep in mind as you make up your mind about in-house color printing.

Attention

If your business is still printing all documents in black and white, you could be passing up the chance to grab and retain your reader’s attention. Studies show that color increases a reader’s attention span and recall by 82 percent. Consider all the documents your company is printing internally and externally. Do you want your boss or employees to read a long report? Are you hoping to gain or retain customers by sending marketing materials via mail or distributing them after a meeting? Not only is your audience more than 50 percent more likely to pick up a full-color piece of mail, they’re more likely to understand and remember what it says. Comprehension could increase by 73 percent when a message is portrayed in color.

Savings

Color printers used to be considered too expensive and inefficient for a typical office space. However, today’s color printers are optimized for high-quality, efficient use. Color ink is not as expensive as it used to be, and printers use less ink per print job than they used to. Newer systems can also print documents with high-quality color images within a fraction of the time it took in the past. Additionally, businesses save money by having an in-house color printer and sourcing materials themselves, instead of outsourcing printed materials and footing the bill for extra costs associated with using a print shop’s services. You’re also able to print the exact number of copies you need.

Efficiency

Did you know that documents printed in color can actually make your employees better at their jobs and customers happier? Color reduces errors by 80 percent, and readers can find information in a document up to 70 percent faster if it’s in color. This means that documents that are highlighted and color coded could help employees properly enter information and spot errors in forms, and do so faster. Similarly, your business can influence the information that stands out to customers by using color to send a message and emphasize portions of a document. From a workplace performance perspective, having a color printer in your office saves you time and energy on print jobs.

Sales

Since color documents capture and retain audience attention, your business’ bottom line could receive a boost. Colors convey meaning and emotion, all of which are layered into your organization’s logo and marketing materials. These portrayed values impact viewers immediately, and most consumers form opinions within 90 seconds of their initial interaction with a brand. Between 60 and 90 percent of that first assessment is based on colors alone. Not only are color documents portraying your organization’s values and capturing attention, documents containing color can increase brand recognition by up to 80 percent.

Infomax can help your business find a multifunction color printer that fits your organization’s needs and budget. Start a conversation with us today at InfomaxOffice.com.

Perfect Color: Designing Documents for Print

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Color is everywhere in printed media. It gets your attention, sets the tone, and shares information. Printing in color can help your business project a polished and professional image, but it’s critical to balance the value of color printing with the cost of color toner.

To make the most of color, consider the following few tips for how to use color in your print documents and publications.

Draw attention. The primary reason we use color is for its impact, and choosing a few select applications of color will make your message pop and give you the biggest bang for your buck. Consider the type of publication and what element you want to draw attention to, and focus your color there. You may highlight a deadline or expiration date, bring some life to your headings, or even use compelling images. Think about where you want to draw your reader’s eye and use color to guide them there.

Convey emotion. The human mind is wired in such a way that we draw inherent meaning from color. Choosing your colors with an understanding of their psychological impact will help you get the most out of each use. Orange is an action color, while purple invokes imagination. Red is the color of passion and anger; blue brings a sense of calm, trust, and dependability; and green is a color of peace, nature, and health. Choosing the right color will help boost your message by playing on the mind’s built-in shortcuts.

Stick to your resolutions. When it comes to color images and art, print resolution can make or break your publication. Use images with a resolution of 300 dpi (dots per inch) or better for the size you want to print. This quality of image will provide your printer the information it needs to create documents that show all the details. A lower dpi can result in blurry or pixelated images, so skimping on image quality is just a waste of toner.

Figure out fonts. Combining selective use of color with different font types will up the impact of your outputs. Avoid messiness and confusion for your readers by sticking to two or three fonts: one for the body of your text, one for headings, and maybe one for call-outs or quotes. Body (or paragraph) text, works best in black, but headings and call-outs thrive in color. A trick for making your text easy on the eye is to use a serif font, like Times New Roman or Garamond. The additional visual detail in these fonts makes text easier to interpret. Headings work well in sans serif fonts like Helvetica.

Proof it. Printing a proof, or test version, is a best practice for any publication, and it’s especially vital when printing in color. Print one copy and review it closely for readability, detail, and color accuracy. This is the “measure twice, cut once” of the printing world: take the time to be sure your publication will print as you expect and you’ll save yourself the headache (and toner!) down the line.

Color printing can be a powerful tool for catching the eye and directing your audience’s attention. From conveying emotion to showing detail, use color wisely for the perfect printed publication.

Stay Ahead of the Competition with Color

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Color printing offers a wide array of benefits for small, medium, and large businesses alike. Furthermore, bringing color printing in-house can add even more savings, flexibility, and customization options. In addition to the financial benefits, there are even psychological benefits to utilizing color on your business and marketing materials.

Here are several benefits of in-house color printing:

  • Flexibility: In-house color printing means you can print exactly what you need—no more, no less. Print shops will often have strict guidelines on how much needs to be printed, and they will charge accordingly. However, by performing your own in-house printing, you can bypass these unnecessary guidelines and print what you need when you need it.
  • Savings: The cost of color printing can seem extravagant, especially if you are used to print shops. But, with in-house color printing, your cost per page actually goes down. Print shops also tend to bundle other costs into what you pay. In-house color printing avoids these extra charges.
  • Efficiency: Going green is often seen as a cumbersome process. However, by purchasing or leasing an in-house color machine, you can utilize eco-friendly inks and toners. Production printers used in print shops often do not have eco-friendly options.
  • Motivation: Besides the economic benefits of in-house color printing, color also has positive psychological effects on people. Color affects the brain, and motivates people to act. This means your response times and marketing efforts can improve.
  • Attention: Color documents allow you to direct the eye more effectively. In other words, color documents attract people’s attention faster and more intimately. In fact, studies have shown that people pay attention 82% longer when they’re gazing upon a more dynamic, colorful document.
  • Sales: Color printing is not just a way to make your documents prettier. It actually has real-time, tangible effects on your business. Color documents increase sales, so that your bottom line gets greener.

Boost the quality of your documents today, and watch as your business grows. If you’d like to learn more about the economic benefits of in-house color printing, contact Infomax today.