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Color Printing by Number

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Large inkjet printer working multicolor CMYK on a vinyl banner.

Five years ago, color printing may have seemed out of reach for many small and medium-sized businesses. Color printers were seen as expensive and inefficient. As with all technology, color printers have evolved.

Businesses in every industry have found that in-house color printing is not only cost-effective, documents printed in color attract more attention and carry your brand further. If your organization has an eye for numbers, here are some statistics to keep in mind as you make up your mind about in-house color printing.

Attention

If your business is still printing all documents in black and white, you could be passing up the chance to grab and retain your reader’s attention. Studies show that color increases a reader’s attention span and recall by 82 percent. Consider all the documents your company is printing internally and externally. Do you want your boss or employees to read a long report? Are you hoping to gain or retain customers by sending marketing materials via mail or distributing them after a meeting? Not only is your audience more than 50 percent more likely to pick up a full-color piece of mail, they’re more likely to understand and remember what it says. Comprehension could increase by 73 percent when a message is portrayed in color.

Savings

Color printers used to be considered too expensive and inefficient for a typical office space. However, today’s color printers are optimized for high-quality, efficient use. Color ink is not as expensive as it used to be, and printers use less ink per print job than they used to. Newer systems can also print documents with high-quality color images within a fraction of the time it took in the past. Additionally, businesses save money by having an in-house color printer and sourcing materials themselves, instead of outsourcing printed materials and footing the bill for extra costs associated with using a print shop’s services. You’re also able to print the exact number of copies you need.

Efficiency

Did you know that documents printed in color can actually make your employees better at their jobs and customers happier? Color reduces errors by 80 percent, and readers can find information in a document up to 70 percent faster if it’s in color. This means that documents that are highlighted and color coded could help employees properly enter information and spot errors in forms, and do so faster. Similarly, your business can influence the information that stands out to customers by using color to send a message and emphasize portions of a document. From a workplace performance perspective, having a color printer in your office saves you time and energy on print jobs.

Sales

Since color documents capture and retain audience attention, your business’ bottom line could receive a boost. Colors convey meaning and emotion, all of which are layered into your organization’s logo and marketing materials. These portrayed values impact viewers immediately, and most consumers form opinions within 90 seconds of their initial interaction with a brand. Between 60 and 90 percent of that first assessment is based on colors alone. Not only are color documents portraying your organization’s values and capturing attention, documents containing color can increase brand recognition by up to 80 percent.

Infomax can help your business find a multifunction color printer that fits your organization’s needs and budget. Start a conversation with us today at InfomaxOffice.com.

Stay Ahead of the Competition with Color

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Color printing offers a wide array of benefits for small, medium, and large businesses alike. Furthermore, bringing color printing in-house can add even more savings, flexibility, and customization options. In addition to the financial benefits, there are even psychological benefits to utilizing color on your business and marketing materials.

Here are several benefits of in-house color printing:

  • Flexibility: In-house color printing means you can print exactly what you need—no more, no less. Print shops will often have strict guidelines on how much needs to be printed, and they will charge accordingly. However, by performing your own in-house printing, you can bypass these unnecessary guidelines and print what you need when you need it.
  • Savings: The cost of color printing can seem extravagant, especially if you are used to print shops. But, with in-house color printing, your cost per page actually goes down. Print shops also tend to bundle other costs into what you pay. In-house color printing avoids these extra charges.
  • Efficiency: Going green is often seen as a cumbersome process. However, by purchasing or leasing an in-house color machine, you can utilize eco-friendly inks and toners. Production printers used in print shops often do not have eco-friendly options.
  • Motivation: Besides the economic benefits of in-house color printing, color also has positive psychological effects on people. Color affects the brain, and motivates people to act. This means your response times and marketing efforts can improve.
  • Attention: Color documents allow you to direct the eye more effectively. In other words, color documents attract people’s attention faster and more intimately. In fact, studies have shown that people pay attention 82% longer when they’re gazing upon a more dynamic, colorful document.
  • Sales: Color printing is not just a way to make your documents prettier. It actually has real-time, tangible effects on your business. Color documents increase sales, so that your bottom line gets greener.

Boost the quality of your documents today, and watch as your business grows. If you’d like to learn more about the economic benefits of in-house color printing, contact Infomax today.