Top 5 Things the IoT Can Give You

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Internet of Things

 

 

Think of all the data collected from consumers, companies, and devices. Now imagine all of that data being connected in a network of information, an ecosystem of devices that talk to you, each other and the world around them—that is the Internet of Things (IoT). The IoT is real, it’s growing, and most consumers interact with it on a daily basis. But what is it doing for you? Here are the good, the bad, and the ugly truths of what the Internet of Things can bring to your business.

 

  1. More customers

 

With smartphones and a variety of interactive technology, consumer data is more accessible than ever before. Many customers are willing to share their information through apps and digital interactions, which means you know your customers. And if you know your customers, you know your potential customers.

 

Using the information you have based on your current customer base, apply that knowledge toward connecting with new consumers. Maybe you’ve learned that most of your demographic is more likely to make purchases in the evening. Creating an evening sale or late-shopper incentive could be a great way to find new buyers.

 

  1. More competition

 

You aren’t the only company with this consumer data gold. Other businesses are collecting this information as well, and they know what to do with it. Your company needs to stay innovative and use the data to create better business and better products. Staying ignorant of the latest and greatest will not only make you fall behind, but your customers will notice your lack of innovation and knowledge.

 

  1. Smarter business

 

Smarter technology throughout the workplace means smarter business. Features like electronically tracking your inventory and equipment sending you notifications on functionality issues and energy usage create optimum performance and efficiency. We all love the pizza tracker, don’t we? And Amazon’s shipment locator is a gift from above when you’re anxiously waiting for that new cast-iron skillet. Utilize technology to increase your efficiency and foster customer loyalty.

 

  1. Higher security risks

 

The more information you have, the more you have to lose. With data breaches becoming a regular occurrence, it’s more important than ever to secure your information for both your company and your customers. Consumers trust you with their data, but one breach can change that forever. Building credibility is a long road, and once it’s damaged, it takes even longer to re-build.

 

  1. More revenue

 

If used correctly, the IoT can bring you more customers, more efficiency and more data to work with—which all result in increased revenue. It’s all about how you connect, how you interact and how you choose to use data to your benefit. Those who understand its potential are the ones who will succeed. Using data to cater to your clients and bring in new leads is the ultimate goal, so make sure you’re harnessing technology properly in order to meet that goal.

The Wrong Way to Recycle Paper

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Your organization worked hard to implement its recycling plan. Your staff has been trained on its importance and how it works. All the pieces seem to be in place for a successful recycling plan. Yet somehow, it’s not working. Fortunately, most recycling plans can be tweaked by overcoming a few common mistakes. Let’s take a closer look at some of these issues encountered when you recycle paper.

Most paper types can be recycled
Many people only recycle plain white paper because they are unsure of what other paper types can be recycled. Magazines, brochures, newspapers, envelopes, shredded paper, and even glossy paper can all be recycled; the only exception is paper with a thick coating. Just keep this in mind: if you can tear it, you can recycle it. Take a look here for more tips on what NOT to put in the recycling bin.

Keep control over your recycling bins
If your recycling bins are full, people will throw recyclable items into the trash. To minimize overflow, make sure all recycled cardboard boxes are flattened to reduce space in the bin. It’s also important to communicate with your cleaning staff or document destruction partner to make sure the bins are being emptied regularly.

Labeling is essential
Recycling bin labels need to be large and easily visible to all employees, and they need to be specific. Rather than just saying “Recyclables,” the labels should clearly state whether the bin is for paper, plastic, bottles, or cans (depending on how you need to separate your materials). A quick walk through of your office is the best way to make sure all labels are properly in place. Employees should also understand that some recyclable products need special attention before being thrown into a bin. Check out some of these tips on how to handle paper scraps and other materials.

Make recycling convenient for your employees
Inconvenience may be the one mistake that slows down office recycling efforts the most. People are busy doing their jobs; if there isn’t a recycling bin in close proximity, recyclable items are likely headed for the trash. Make sure each department or floor is equipped with its own recycling tray or bin. There should also be recycling receptacles in all common areas, such as break rooms, kitchen areas, and printing/copy stations.

Employees should also have the correct information on all outside vendors who accept toner cartridges and other equipment to recycle. Recycling your office’s paper is important, but it shouldn’t be the sole focus of your recyclable plan. The Infomax website offers recycling tips and lists vendors who will accept empty toner cartridges.

For more information on how to fine tune your recycling plan, contact Infomax Office Systems today.

Choosing the Right Large-Format Substrate

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The type of substrate (material that can be directly printed on) you choose for a large-format print job can go a long way. Most importantly, it can affect the quality and the cost of the printing process. There are a lot of substrate options to choose from, with new materials being introduced all the time. Let’s take a look at some of the things that will factor into your substrate decision, along with some of the more popular types that are commonly used.

Application and Durability
Application should be the first consideration in choosing a substrate. It’s essential to understand the potential surrounding environment of the final product—will this material be used indoors or outdoors. Even if the material ends up indoors, there may still be high exposure to sunlight. The material may also need to be water resistant, especially if it’s placed in a kitchen or a bathroom. There is a wide array of substrate options that can cater to many different environmental elements, such as sunlight, water exposure, extreme heat, and frigid temperatures.

The durability of a substrate relates to the long term life of a product. For example, if you are working on a “floor graphic application,” you will need a substrate that can handle the wear and tear of heavy foot traffic. Or, if you are designing a trade show graphic that will be transported all over the country, you will need a sturdy type of substrate that is durable enough to stand up to a good deal of handling.

Material cost and other considerations
The cost of substrate materials depends on the project, as the size and volume of materials needed will have a major influence on the final cost. There are many varying factors that come into play; however, with so many substrate options available, businesses are most often able to land on a choice that best fits the projected budget.

Common substrate materials
Here’s a quick look at some of the substrate options that are commonly utilized today:

Paper: the most common type of substrate that varies in color, weight, and texture. It’s a great low-cost solution for nearly any need.
Aluminum: ideal for outdoor signage that requires photo quality printing. It’s available in a wide range of colors and offers superior rigidity.
Vinyl: often sold by the roll, this is a great choice for banner or wallpaper applications. It can easily be cut into shapes, and it can also support full color images.
Styrene: this is a rigid, low-cost plastic material that is excellent for indoor signage.
Canvas: this is ideal for high resolution printing needs, particularly, photographic prints.

For more information on the many different substrate options that are available for your large-format print jobs, contact Infomax Office Systems today.

Brand Your Business with Color Printing

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Utilizing color is a great way to separate your company from the competition. Finding a way to stand out in a crowded marketplace can be a major challenge when it comes to marketing your products or services. Without the right use of color in your branding approach, your business runs the risk of getting lost in the mix amongst the many other businesses within your industry.

Take a look at some of the larger corporations in today’s world. Amazon, Target, Walmart, Netflix, Starbucks, and Facebook are a handful of big names that generally come to mind when you think of big businesses. Each uses a specific color scheme for their branding methods. You can easily envision their colors because each of these companies uses a consistent approach to branding, whether it’s in print, online, or in-person.

A few tips for color usage
When it comes to using color for branding, there are a few things to keep in mind to help improve the visibility of your business. First, be sure to create a bold contrast by using the right combination of colors that will catch the eye. But, be careful not to use too many colors—with more colors in play, a customer is less likely to associate your marketing efforts with your brand.

Next, make sure your logo or message is legible. Be careful with tinting, effects, and any color combinations that make your output difficult to comprehend. When all is said and done, your audience needs to be able to clearly recognize your brand and its message.

Finally, be sure to remain consistent with your colors across all mediums. Your target audience needs to connect your colors with your business. This will happen over time as customers repeatedly interact with your brand.

The importance of color printing
Now that we’ve looked at the importance of color in branding, along with some valuable color usage techniques, let’s focus on the value of color printing. Color alignment across all marketing materials requires printing equipment that can consistently match the hues of your particular color scheme. It takes the right print setup combined with state-of-the-art technology to produce high-quality print materials. After all of the hard work your marketing team puts into its color scheme, it is essential to make sure your equipment can produce the best materials that best match the vision of your brand.

For more information on color printers and how they can keep your company’s colors consistent throughout all media outputs, contact Infomax Systems today.

How to Avoid Looking Unprofessional

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Unprofessional

 

There are things we do every day that we look back on and regret. Or, at the very least, wish we would have done a little differently. It could be anything: how you responded to an email, the way you phrased something, how it looked when you walked across the room, what you wore, how you sneezed, the way that pasta made your breath smell, etc.

 

The point is that as human beings, we consciously notice these things. We notice things that make us seem unkempt, unwise, or unsanitary. In other words, we actively have a tendency to notice things that appear unprofessional.

 

And unfortunately, there are certain habits that are impossible to recover from. Basically, if you do the following things, “you” and “professional” will never again be used in the same sentence. So read on and take notes so that you’ll never be “that person” in the office.

 

Here are the four categories that will get you to that point of no return.

 

 

Is there a desk underneath all of that?

 

When someone’s workstation looks like a mess, they’re suddenly a mess, too. It doesn’t matter how many showers you take, how expensive your clothes are or where you get your hair cut, you will always be associated with a messy workspace.

 

And, to a certain degree, it’s true. Your physical appearance may be mess-free. But, if your home, car, desk or drawers are filthy, a part of you is messy, sloppy, unkempt and not fit to do business with. This doesn’t mean your environment has to be 100% clean, 100% of the time. It simply means you need to do your best to stay on top of the seas of junk, clutter, and wrappers. There’s nothing worse than garbage tucked into drawers and behind files, especially when the smell starts to permeate.

 

Here’s another way to think about it: if a client walked by or a vendor showed up, would they be embarrassed to associate with you?

 

 

Please, be serious for once.

 

We have all encountered that work colleague that can never be serious. They are always making jokes and you can never get a solid answer from them, even with a deadline approaching. And the more you ask them to be serious, the more they act goofy and silly.

 

Why does this behavior drive normal people insane? Well, because in a business context, this level of silly is annoying and unrealistic. Don’t get us wrong, keeping others in a good mood has its place and time, and a happy work environment is always a good thing. But when tasks fall behind or you cannot be productive with those goofy people, their personality becomes more of a headache than a ray of sunshine.

 

Professionalism requires a healthy balance of optimism and pessimism, ideally sitting in the realism range. Always joking and never taking anything seriously will only make the bad times worse and frustrate other employees.

 

 

Are you too good to put in your eight hours?

 

Some of us are morning people and some of us are not. Depending on your chronotype, you biologically function differently than other people. Some of us hit our stride in the mid-afternoon, while others get things done most effectively in the morning. Regardless, whether you come in an hour early or happen to come in late, always stay for your eight hours.

 

If you work a traditional job and you drag in late day after day and pack up at 4:45, your coworkers will probably start to feel very resentful toward you. And it shows management that you don’t take your job or responsibilities seriously. So instead, if you know you aren’t a morning person, talk to your manager or an executive and see if you can adjust your work schedule. As long as you’re getting your work done efficiently and productively, it shouldn’t matter when your eight hours begins and ends.

 

Can you follow through on anything… ever?

 

People-pleasers are on the same level as those goofy colleagues. People-pleasers say yes, yes, yes and never say no to anything. Translation into plain English? They overpromise. They’re in way over their head. They can’t deliver because there’s never enough time in the day.

 

Further translation? They commonly let peers down, are no real help and ultimately, unprofessional. Always make sure to have your work tasks scheduled as best as possible so you can say no when you need to. And never be afraid to ask for help.